Steve Schappert

Real Estate, Construction & Marketing Entrepreneur

Steve SchappertSteve Schappert combines a lifetime of experience in real estate, construction and marketing to renovate property and create zero energy small and tiny housing units.

Schappert currently owns a home improvement company and a marketing business.  Schappert is now opening a buyer brokerage, a seller brokerage and a commercial brokerage.

Schappert founded Buyer’s Trust Real Estate Inc. in 1996. In 2000 he was featured on NBC in the tri-state area as the Candlewood Lake property specialist. Schappert quickly built a network of 2000 agents across the country and around the world and in 2001 Woman’s Day Magazine recommended Buyers Trust to home buyers nationwide.

Schappert has designed, built and shipped zero energy homes as far as Germany and has designed several zero energy commercial buildings.  Schappert spent the last 8 years running The Green Marketing Company and is now devoting his marketing skills on growing a real estate and construction conglomerate. The three main divisions of the company are Realty Trust , BIOS Building Technologies and The Green Marketing Company.



ABC Connecticut Leader in Green Building

NBC  “Going Green” & , “CT Waterfront Treasures” with Rob Morrison

CNN  Interviewed by Dave Kenoly in the CNN Tower in Dallas Texas

BBC Steve Schappert Gets Screen Call for new reality show called “Real Estate Road trip”

Kiplinger’s Financial   Interviewed for article on Buyer Agency

Woman’s Day Magazine Interviewed for article on saving money when buying a home

Real Estate Investment For Dummies Considered as potential writer

New York Times Interviewed for article on Brookfield CT

Comcast Hydrogen Technology Expert OnDemand video produced by Comcast

Comcast Maximizing the equity in your home or commercial property

Inhabitat  Featured Energy Expert on this Home Depot Sponsored video

Passport Magazine  Schappert gives home owner tips on green project management

Litchfield County Times  article on The Green Marketing Company

Waterbury Republican  Zero Energy tiny homes & land development





Steve Schappert Gets Screen Call From BBC (The Learning Channel)

August 2005

 tlcSteve Schappert of Buyer’s Trust Real Estate will be headed to Manhattan on Monday to Meet with producer Mike Wechsler for a new reality TV Show Wechsler is putting together for the BBC called, “Real Estate Road Trip”. For the first time in America, you can have the opportunity to try out a house before you buy it. You tell us what you’re looking for in a new house, and we will match you up with three different properties. Then you get to choose to spend the night in one of the properties to see if it is a good fit for you and your family – and if you want to purchase the house.

Kathleen Chiras of Skyforinc., a national referral service, confirms she has been speaking to the casting director for about a month in an email to Schappert. Chiras says, “Good luck, Steve! Yes, I ‘ve been talking with the casting producer there for about a month. Let’s hope they pick an EBA! KC “. Tom Early President of The Buyer’s Real Estate Brokerage and President of the National Association of Exclusive Buyer Agents had this to say, “Fantastic, keep me informed. I too sent them a bio but have not heard from them. Tom “

Schappert said, “I had no idea about the show but on Friday I received a phone call from Mike Wechsler of BBC Production in Manhattan. They are doing a reality TV show about home buying. I was interviewed, over the phone by Mike, he asked for a picture so, I gave him my website for Buyers Trust. he said he would get back to me. He called back one minute later and asked me to come to Manhattan for a screen call on Monday at 11. “

“I really appreciate the opportunity regardless of whether I am chosen or not. This will be a great PR piece for Exclusive Buyer Agents everywhere! Schappert and Wechsler also talked briefly about Schappert’s new zero energy mixed use building in New Milford.”

Schappert made 2 trips to the BBC offices in Manhattan for the initial interview and then for an actual screening.  Schappert was interviewed on camera by Erin Cox, and was told that he had the best stories.

Golden Nugget Las Vegas

Golden Nugget Las Vegas (Photo credit: Wikipedia)

The BBC did not finance the show back in 2005 and now that Schappert is reentering the industry with a great deal more experience and stories to tell, he hopes to get another chance.


In 2007 Schappert was featured on NBC’s going Green and was asked by the National Association of Exclusive Buyer Agents to teach a 3 hour class on Green Building at the national convention at the Golden Nugget in Las Vegas.

Being Unique Puts Money in Your Pocket: What is Your Unique Selling Proposition?

Be The Expert: You could quickly become the premier listing or buyer agent in your market by simply saying you are.  But here’s the thing, you have to take a stand, you have to be passionate about helping people and enjoy the rewards of delivering exceptional service.  Delivering the kind of service nobody else in your market place can deliver. If the passion comes from the cash flow of doing whatever you have to do to keep the deal together, you become transparent in the market.  Consumers can’t hear what your saying if all you say is the same as everyone else.

media abstract

The Media is Constantly Searching For Original Stories

The Media Loves Trend Setters: “When I founded Buyers Trust Real Estate, brokers and agents laughed.  When I was featured on NBC’s Connecticut Waterfront Treasures, I smiled and chuckled and the phone calls poured in from doctors, and investment bankers that wanted the best representation. When “Real Estate Investment For Dummies called I smiled. When Kiplingers Interviewed me I smiled. I had an absolute blast driving to Manhattan because TLC Channel wanted to feature me on Real Estate Road Trip. When Woman’s Day recommended Buyers Trust to home owners all over the world I laughed out loud and the phone rang off the hook for 10 years. I’ve been featured on ABC, NBC, CNN, Comcast has interviewed me for about 20 hours and filmed a 5 minute trailer for one of my energy related projects. Inhabitat produced a weatherization video featuring myself and Home Depot sponsored it.” – Steve Schappert, Founder of Realty Trust Corp.

How much free publicity do you get? Have you taken a stand, and tried something different, or do you just spend spend spend on marketing?

Realty Trust Corp is recruiting real estate agents and brokers through out Connecticut, across the country and around the globe.

Sellers Trust of “Your Town Here”  Only represents Home Sellers in “Your Town Here”

Buyers Trust of “Your Town Here” Only Represents Home Buyers in “Your Town Here”

We are not looking for 100 agents for each market place.  We are recruiting one and we will help them build a team to serve their market.

The Winds Of Change Are Coming Exclusive Buyer Agency has become a cute little cottage industry, a few folks out their doing things the right way, taking pride and earning a good living, but Exclusive Seller Agency hits the market where it lives.  A unique selling proposition sets you apart from the crowd. Try saying this,”All I do is represent Sellers” or “All I do is represent buyers”, keeps it simple doesn’t it? Buyers Trust and Sellers Trust will refer back and forth, referrals are the easiest and most profitable transaction you will ever participate in. Both sides will do well by doing the right thing because educated consumers make for simple closings.

Legendary Real Estate Trainer, Tom Ferry asked the following

Have you ever been in a competitive selling situation? Well,  the reality is as a real estate agent you are always in a competitive situation.  Everyone you talk to knows a real estate agent, whether it’s a family member, a friend, or a co-worker’s spouse. So, the question I have for you is … what are you doing to become THE go-to agent in your marketplace?  The first step to staying top-of-mind and winning more listings is to formulate your USP (Unique Selling Proposition). Your USP is what makes you stand apart from the crowd, what’s memorable about you, and why the client should select you over the competition.

Why Having a USP Makes a Difference

Agents without a USP are:

  • Insecure  What happens when you don’t have a Unique Selling Proposition is that you speak without confidence and end up sounding insecure. If you don’t believe in yourself how can you expect potential clients to have confidence in you? When you’re insecure you get in your own head and start to think about what you’re going to say next rather than listening to your potential client.
  • “Hoping” Not having a USP means that every presentation you do, you will be hoping. When you are presenting to a potential client you start to get excited because you think “I just might just get lucky and they will say yes.”. Hope is not a good strategy when in a competitive situation, a potential client will able to read this.
  • Just Another Realtor  Right now there are three million people with an active real estate license. If you go into the MLS you will see a ton of realtors that have never sold a house. The main reason for this is because they don’t stand out among the sea of people in the marketplace.

Agents with a USP have:

  • Confidence People are naturally attracted to those who have confidence, and let’s be honest, confidence is SEXY.  When you can state with authority why someone should work with you versus the competition your confidence comes through and makes it almost impossible for the other person to deny it.   Caution: too much confidence is the opposite of sexy.
  • Certainty At the end of the day when you’re presenting to a potential client and you know the difference between you and your competition and you know your numbers, you will have certainty.  Your potential clients are looking to make money or save money (buyer or seller), to save time ( save them time or sell their home faster) and they need to know with certainty that you can help them do one or the other or both.
  • Knowledge Be the hub of the market … know all the data and all the trends. You’ve heard me say this before knowledge equals confidence. When you know what to say and you know your numbers … you know your value.
With these tips and a bit of practice I know you’ll business will increase and you’ll be on your way to achieving your wildest goals. If you would like  help building your USP, simply sign up for a complimentary coaching consultation to learn more.  Source: Real Estate's #1 Educator | Tom Ferry – Your Coach » What’s Your USP?| #TomFerryShow Episode 44

Are You Ready For Change, Do You Want To Be The Change?

Realty Trust believes in doing one thing well.  Keeping your marketing position in your community simple.  You are the definitive best in your market.  Contact Realty Trust Today! We are building an employee owned real estate global conglomerate. You can reserve a territory, if you qualify; for free until  January of 2016.

Moving forward is simple, just pick up the phone and call Steve Schappert at 203-994-3950 or send a resume to


SIOR – The Leading Commercial Real Estate Association Around the World – YouTube

The SOCIETY OF INDUSTRIAL AND OFFICE REALTORS® is the leading professional Industrial and Office real estate association. With more than 3,000 members in more than 630 cities in 33 countries, SIOR represents today’s most knowledgeable, experienced, and successful commercial real estate brokerage specialists.

TEDxMaastricht – Simon Sinek – “First why and then trust” – YouTube

Uploaded on Apr 6, 2011 Simon Sinek (@simonsinek) created a simple model, The Golden Circle, that codifies what makes the most inspiring people and organizations so successful and influential. Beginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. Through his struggle to rediscover his excitement about life and work, he made some profound realizations and began helping his friends and their friends to find their “why” — at first charging just $100, person by person. Never planning to write a book, he penned Start With Why simply as a way to distribute his message. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them. Now Simon takes the next step. After why comes : trust. What is TEDx? In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxMaastricht, where x = independently organized TED event. At our TEDxMaastricht event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized. Please take a look at this video that explains what TEDx has become: About TED TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world’s leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani,Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. The annual TED Conference takes place in Long Beach, California, with simulcast in Palm Springs; TEDGlobal is held each year in Oxford, UK. TED’s media initiatives include, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world, and the TEDFellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities. Category People & Blogs

How to build trust – Borino’s tips for real estate agents – YouTube

Uploaded on Dec 5, 2011 — Tips for real estate agents how to build trust with sellers. Download free expired listing letters plus tips on how to list expireds. For a complete system to list expired listings visit

How To TRIPLE Your Real Estate Business In 90 Days – YouTube

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